These things are devaluing your property in 2025.

In today’s market, buyers are more informed (and more particular) than ever. With online listings, comparison tools, and endless property research at their fingertips, even small details can make or break the value of your home. 


Some factors—like location, block size, or nearby amenities—are out of your control. But many of the elements that shape your sale price come down to the choices you make before listing. At Ascent Property Co., we see it every week: sellers who invest time into avoiding simple pitfalls consistently achieve stronger results. 


From the finance side, we often help clients prepare for the tax and financial implications of their property sale—meaning the effort you put in now can pay off well beyond the settlement date. 


Here are the most common things that devalue a property in 2025 (and how you can avoid them). 


1. Poor presentation & clutter. 


Presentation is your silent salesperson and unfortunately, mess speak volumes. Buyers want to see light, space, and potential—not worn armchairs, cluttered bookshelves, or wardrobes bursting at the seams. 


This includes property photos online—not just private walk-throughs and home-opens. Presentation shapes first impressions online and in person, and we all know first impressions are everything. So, what can you do maximise presentation? 


  • Declutter and store away bulky or overly personal items.
  • Deep clean of every surface, including built-in storage like kitchen cupboards and walk-in wardrobes (buyers always check storage).
  • If you want to go to the ‘nth’ degree, put away anything that reflects you, like family photos, so potential buyers can start imagining the space as their own from the get-go.
  • If budget allows, consider professional styling—properties that are styled often sell faster and for a higher price. 


2. Loud colours & quirky décor. 


Of course, your home should feel like you—a place that reflects your style and brings you joy. But when it comes to selling, the rules shift. That bold purple feature wall might be your signature, but most buyers are looking for a neutral canvas. Details and décor that are too loud or eccentric makes it harder for people to imagine their own life in the space. 


Additionally, most people want a move-in ready home. If they have to spend time and money painting over statement choices, it feels like an instant project—and many won’t want the hassle. 


  • Repaint walls in warm, neutral shades.
  • Scale furniture to the room—oversized pieces make spaces feel smaller.
  • Tuck away statement ornaments and décor. For example, remove any particularly bold artworks and replace them with more neutral pieces. These don’t have to be expensive. Kmart, for example, has heaps of affordable neutral prints and artworks perfect for home opens. 


Remember, it’s not about discrediting the space you’ve loved—it’s about setting up your sale for success. A neutral home appeals to the widest pool of buyers, maximising demand and sale price. 


3. Unpleasant odours. 


This seems obvious, but you’d be surprised at how often people walk into a home that smells less than pleasant. Odour is a deal-breaker! Pet odours, damp, stale air, or drain smells can push buyers out the door before they’ve seen the living room. 


  • Sometimes when you live in a space, certain scents wash over you and you don’t even notice them anymore. Invite a friend for an honest “sniff test.”
  • Steam-clean carpets, wash linens and curtains (if possible), and open windows every day to circulate fresh air.
  • Deal with any leaks or mould at the source, not just the symptoms.
  • Avoid using strong garden fertilisers before inspections. 


Buyers focus on what their senses are telling them. If they’re distracted by odours, they’re not picturing themselves living happily in the space. 


4. General disrepair. 


Even in a prestige suburb, visible neglect hurts your bottom line. Buyers add up repair costs in their heads—and lower their offers accordingly. A home that looks well maintained reassures buyers that it’s structurally sound and not a hidden money pit. 


  • Refresh paintwork, grout, and silicone.
  • Replace worn carpet and polish floors.
  • Fix jammed doors, squeaky hinges, and sticking windows.
  • Tidy sheds and garages to signal care and order.
  • Repair cracked tiles or chipped benchtops. 
  • Service air conditioning units and fix squeaky ceiling fans. 


5. Neglected street appeal 


Like online images, kerb appeal massively sets expectations. Overgrown lawns, flaking paint, or a cluttered front porch can sour the mood before buyers even step inside. On the other hand, a fresh, welcoming exterior tells buyers: This home has been loved and looked after. 


  • Mow lawns, trim hedges, and pull weeds.
  • Clear out gutters. 
  • Pressure clean your driveway and/or porch and sweep paths.
  • Wash or repaint the façade and front door.
  • Replace old house numbers, letterboxes, or outdoor lights. 


6. DIY jobs gone wrong. 


If you’ve tackled DIY projects around the house, you’ll know the satisfaction of getting hands-on. But when the results aren’t up to scratch, that pride can quickly turn into regret. 


Crooked tiles, patchy paint, and dodgy finishes instantly devalue a home. Buyers see corner-cutting and factor in the cost of professional fixes. Shoddy work tells them they’ll spend more fixing mistakes, and they’ll lower their offers to cover it. 


  • Only tackle tasks you can complete to a professional standard. 
  • Use licensed trades for plumbing, gas, and electrical work. 
  • If something’s not right, fix it before open homes. 


7. Illegal home improvements. 


That deck or extra bedroom you added without council approval? If it’s not signed off, it’s not legally part of your property listing. And once buyers discover the truth, they’ll slash their offer or walk away completely. Legal compliance isn’t just about ticking a box—it protects your sale from unravelling at the eleventh hour. 


  • Check with your council on how to lodge paperwork for any unapproved works (yes, you can do this retrospectively). 
  • Secure final certificates before listing.
  • If approvals aren’t possible, be prepared to price the home as if those spaces don’t exist. 


8. Outdated kitchens & bathrooms. 


It’s a well-known fact that kitchens and bathrooms sell homes. Outdated ones can kill enthusiasm fast. Buyers see ageing tapware and dated cabinetry as “instant renovation bills.” Fresh, clean kitchens and bathrooms help buyers imagine moving straight in—not budgeting for a gut-and-replace. 


  • Prioritise small upgrades: new tapware, handles, splashbacks, or lighting.
  • Degrease rangehoods, scrub tiles, and replace cracked or mouldy grout.
  • If budget allows, modern benchtops and appliances make a huge impact. 


9. Choosing the wrong agent. 


The wrong agent can cost you more than a bad paint job or a tired kitchen. Without the right strategy, presentation, and negotiation, your property can linger on the market and ultimately sell for less. 


  • Research and interview multiple agents to find the right fit. 
  • Look at reviews from home owners who have sold with them before.
  • Choose someone who communicates clearly, listens to your goals, and has proven results. 


The right agent doesn’t just sell your home—they sell it well. They position it for maximum interest and negotiate hard on your behalf. 


Bringing it all together. 


Selling a home is both a financial and emotional decision. On one hand, you want the best possible return for all your years of investment. On the other, you want the process to feel smooth and stress-free. 


That’s why Ascent brings both sides of the equation together. Ascent Property Co. works alongside you to present, market, and sell your property for its true worth. Ascent Accountants help you understand the tax implications, plan for your next step, and maximise your financial outcome. 


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One of the most powerful decisions you can make with your superannuation is whether to run your own self-managed super fund (SMSF) and whether to invest in property through it. Most people know it's possible to use super to buy property. Far fewer know how to do it well. The following seven tips are designed to help you make the right decisions. 1. You Can Borrow Money to Purchase Property in Superannuation. Don't have enough in your SMSF to buy an investment property outright? Since 2008, superannuation held in a self-managed super fund can be used to borrow money for property purchase. This is done through a 'limited recourse loan' using a Bare Trust as the Custodian entity. You can't borrow the total value of the property—typically it's up to 80% for residential properties and 60% for commercial properties, with the required deposit held in the SMSF as security. The SMSF then makes the loan repayments, with rental income received by the fund and property expenses paid by the fund. 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There are eight core steps to SMSF set up: Select the appropriate structure and name Sign the trust deed that covers how your SMSF is set up and run (it can have up to four members) Establish a trust for the SMSF by investing assets into the fund Register your SMSF with the ATO Set up a separate bank account for your fund Submit your tax file number (and those of any other trustees) Obtain an electronic service address to receive employer contributions into your fund (if applicable) Roll over funds from your existing superannuation account into your SMSF 3. Keep a Liquidity Buffer If you're buying property through superannuation, make sure you plan to keep a liquidity buffer of cash and/or shares in your fund. Lenders will check for this before lending to you—it should be at least 10% of the value you intend to borrow. But beyond satisfying the bank, it's simply good risk management. Property is an illiquid asset. Having accessible funds in the SMSF means you're not caught short if repairs are needed, the property sits vacant, or an unexpected expense arises. Because superannuation is central to most Australians' retirement security, the government has carefully regulated what can and can't be done with it. They don't want people gambling their retirement away on poor investments or incorrectly using their superannuation fund. 4. Use the Rental Income to Repay Your Loan You cannot live in the property you purchase through your SMSF until after retirement. Most people purchase an investment property and use the rental income generated to repay the loan—which makes excellent financial sense. The key is selecting a property that rents easily and delivers a strong rental return. Your purchasing criteria may look a little different to buying a home you'd live in yourself. For example, proximity to public transport, local amenities, and average rental rates in the area matter more than personal preference. 5. Get It Right and Enjoy Significant Tax Efficiencies One of the most compelling reasons to invest in property through superannuation is the tax efficiency on offer. These benefits can significantly improve the long-term return of a property investment compared to holding it in your own name. Key tax benefits include: No capital gains tax or tax no yearly investment earnings if under super caps. Salary sacrifice advantages if you're sacrificing salary payments into super, loan repayments are effectively tax deductible. Capped tax on investment income—the maximum rate of tax on income after expenses is 15%. Any capital gains on investments held for 12 months or more, is taxed at 10%. Standard investors outside super can pay up to 47%. 6. Follow the Same Due Diligence Rules as Any Property Purchase Buying through superannuation doesn't mean relaxing your standards. If anything, the rules governing SMSFs mean you need to be more rigorous, not less. Property is likely one of the most significant financial decisions of your life. Research, not emotion, should drive your choices. The same rules apply whether you're buying in or out of super: Visit and compare multiple properties Know the values of similar properties in the same area Get all property checks performed by the right professionals Shop around for the right loan structure and lender Don't abandon good investor habits just because the structure is different. 7. Always Get Quality Professional Advice Nothing comes without risk—but the right advice significantly mitigates it. The key is understanding what you're getting yourself into: making informed decisions based on accurate data; keeping a diversified superannuation portfolio that doesn't place all your eggs in one basket; and not underestimating how complex buying property in superannuation can be. Sound Simple? It’s all in the details. If the above tips have made it sound straightforward, know that the detail is where the complexity lives. Getting professional advice from the start helps ensure you make the best possible decisions for your future. When selected according to rigorous property-purchasing criteria, property can be an excellent way to grow your superannuation and increase your chances of building a retirement fund that supports the lifestyle you want. Ready to Explore Property in Your SMSF? Whether you'd like to discuss whether an SMSF is right for you or need help setting one up, reach out to Ascent Accountants . If you want assistance managing the property within your fund, contact the Ascent Property Co team .
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