Setting Business Goals for the Year.

The start of a new year is like a blank whiteboard; full of possibility! Or, panic when you realise you still haven’t finished last year’s goals… But with the right approach, goal-setting can be more strategic than stressful, and actually help your business grow.

 

Here’s how to set business goals that stick, track them professionally, and reward yourself when you meet your objectives. 

 

1. Set clear, meaningful goals. 

The first rule of goal-setting is to be clear. Don’t set vague objectives. “Grow revenue” is nice, but “Increase monthly revenue by 20% by June” gives you a target you can see and measure. Outline your goals using the SMART approach:

 

  • Specific. 
  • Measurable. 
  • Achievable. 
  • Relevant. 
  • Time-bound. 

2. Break big goals into smaller milestones. 

Huge goals feel great, until they don’t. Break them into weekly or monthly milestones so you can keep momentum and celebrate smaller wins along the way. Small wins build confidence as well as measurable progress. For example:

 

  • Week 1: Audit current processes 
  • Month 1: Improve customer onboarding 
  • Month 3: Hit first revenue milestone 

 

3. Monitor & measure performance. 

Goals without measurement are just wishes. Choose key performance indicators (KPIs) that relate directly to your goals, like:

 

  • Sales growth. 
  • Customer acquisition cost. 
  • Client retention rate. 
  • Profit margins. 


Track these regularly — weekly, monthly, quarterly — so you can see what’s working and what needs tweaking. If a strategy isn’t moving the needle, adjust it early rather than later. 

 

4. Hold regular performance check-ins. 

Don’t wait until year’s end to see how you’re tracking. Schedule periodic performance reviews (with yourself and your team) to evaluate progress, discuss challenges, adjust timelines, and realign expectations if needed. These reviews turn goals into ongoing actions instead of a to-do list that you may or may not get to. 

 

5. Celebrate & reward success. 

When you reach a goal, big or small, celebrate. It doesn’t have to be grand, but recognition matters for yourself and for your team. They mark progress, keep momentum going, and boost workplace morale. Rewards could be:

 

  • A team lunch or outing. 
  • Bonuses or profit-share. 
  • Extra time off. 
  • Coffees for everyone. 

 

6. Learn & reset regularly. 

On top of regular check-ins, a big annual review is essential. Review what you achieved and what you didn’t. Understand why goals were missed and adjust future plans. A reset isn’t failure; it’s refinement and helps you get around the same mistakes year after year. 

 

Make this year worth measuring. 

Goals are more than hopeful statements. They’re a framework for action, growth and accountability. Set them clearly, measure them frequently, and reward progress generously. Give your business direction, and you’ll be amazed how far you can go. 

 

Goal-setting is what we do! Let us help. 

If you need help turning your business goals into numbers you can track — or want expert support interpreting performance —Ascent Accountants has your back. Contact the team today or visit our Business Growth page for more information. 


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One of the most powerful decisions you can make with your superannuation is whether to run your own self-managed super fund (SMSF) and whether to invest in property through it. Most people know it's possible to use super to buy property. Far fewer know how to do it well. The following seven tips are designed to help you make the right decisions. 1. You Can Borrow Money to Purchase Property in Superannuation. Don't have enough in your SMSF to buy an investment property outright? Since 2008, superannuation held in a self-managed super fund can be used to borrow money for property purchase. This is done through a 'limited recourse loan' using a Bare Trust as the Custodian entity. You can't borrow the total value of the property—typically it's up to 80% for residential properties and 60% for commercial properties, with the required deposit held in the SMSF as security. The SMSF then makes the loan repayments, with rental income received by the fund and property expenses paid by the fund. 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For example, proximity to public transport, local amenities, and average rental rates in the area matter more than personal preference. 5. Get It Right and Enjoy Significant Tax Efficiencies One of the most compelling reasons to invest in property through superannuation is the tax efficiency on offer. These benefits can significantly improve the long-term return of a property investment compared to holding it in your own name. Key tax benefits include: No capital gains tax or tax no yearly investment earnings if under super caps. Salary sacrifice advantages if you're sacrificing salary payments into super, loan repayments are effectively tax deductible. Capped tax on investment income—the maximum rate of tax on income after expenses is 15%. Any capital gains on investments held for 12 months or more, is taxed at 10%. Standard investors outside super can pay up to 47%. 6. Follow the Same Due Diligence Rules as Any Property Purchase Buying through superannuation doesn't mean relaxing your standards. If anything, the rules governing SMSFs mean you need to be more rigorous, not less. Property is likely one of the most significant financial decisions of your life. Research, not emotion, should drive your choices. The same rules apply whether you're buying in or out of super: Visit and compare multiple properties Know the values of similar properties in the same area Get all property checks performed by the right professionals Shop around for the right loan structure and lender Don't abandon good investor habits just because the structure is different. 7. Always Get Quality Professional Advice Nothing comes without risk—but the right advice significantly mitigates it. 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If you want assistance managing the property within your fund, contact the Ascent Property Co team .
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