Setting Business Goals for the Year.

The start of a new year is like a blank whiteboard; full of possibility! Or, panic when you realise you still haven’t finished last year’s goals… But with the right approach, goal-setting can be more strategic than stressful, and actually help your business grow.

 

Here’s how to set business goals that stick, track them professionally, and reward yourself when you meet your objectives. 

 

1. Set clear, meaningful goals. 

The first rule of goal-setting is to be clear. Don’t set vague objectives. “Grow revenue” is nice, but “Increase monthly revenue by 20% by June” gives you a target you can see and measure. Outline your goals using the SMART approach:

 

  • Specific. 
  • Measurable. 
  • Achievable. 
  • Relevant. 
  • Time-bound. 

2. Break big goals into smaller milestones. 

Huge goals feel great, until they don’t. Break them into weekly or monthly milestones so you can keep momentum and celebrate smaller wins along the way. Small wins build confidence as well as measurable progress. For example:

 

  • Week 1: Audit current processes 
  • Month 1: Improve customer onboarding 
  • Month 3: Hit first revenue milestone 

 

3. Monitor & measure performance. 

Goals without measurement are just wishes. Choose key performance indicators (KPIs) that relate directly to your goals, like:

 

  • Sales growth. 
  • Customer acquisition cost. 
  • Client retention rate. 
  • Profit margins. 


Track these regularly — weekly, monthly, quarterly — so you can see what’s working and what needs tweaking. If a strategy isn’t moving the needle, adjust it early rather than later. 

 

4. Hold regular performance check-ins. 

Don’t wait until year’s end to see how you’re tracking. Schedule periodic performance reviews (with yourself and your team) to evaluate progress, discuss challenges, adjust timelines, and realign expectations if needed. These reviews turn goals into ongoing actions instead of a to-do list that you may or may not get to. 

 

5. Celebrate & reward success. 

When you reach a goal, big or small, celebrate. It doesn’t have to be grand, but recognition matters for yourself and for your team. They mark progress, keep momentum going, and boost workplace morale. Rewards could be:

 

  • A team lunch or outing. 
  • Bonuses or profit-share. 
  • Extra time off. 
  • Coffees for everyone. 

 

6. Learn & reset regularly. 

On top of regular check-ins, a big annual review is essential. Review what you achieved and what you didn’t. Understand why goals were missed and adjust future plans. A reset isn’t failure; it’s refinement and helps you get around the same mistakes year after year. 

 

Make this year worth measuring. 

Goals are more than hopeful statements. They’re a framework for action, growth and accountability. Set them clearly, measure them frequently, and reward progress generously. Give your business direction, and you’ll be amazed how far you can go. 

 

Goal-setting is what we do! Let us help. 

If you need help turning your business goals into numbers you can track — or want expert support interpreting performance —Ascent Accountants has your back. Contact the team today or visit our Business Growth page for more information. 


Need help with your accounting?

Find Out What We Do
January 14, 2026
Understand the difference between major and minor building defects before you buy. Learn what’s serious, what’s wear and tear, and avoid costly surprises.
January 14, 2026
Thinking of starting a small business? Before you dive in, make sure your foundations are set: structure, ATO registrations, super, and workers comp. We’ve put together a simple guide to help you get started.
December 15, 2025
The Australian Government’s expanded 5% Deposit Scheme, which commenced on October 1, offers a fast-tracked path to home ownership for many aspiring buyers. By drastically reducing the deposit required and eliminating Lenders Mortgage Insurance (LMI), this program aims to unlock the door to your very own home sooner than ever thought possible. However, like any major economic policy, it has significant implications that buyers and taxpayers must consider. Here is a breakdown of how the scheme works, who qualifies, and what the potential impact could be on the property market. What is the 5% Deposit Scheme and how does it work? The scheme is designed to make home ownership more achievable, particularly for those struggling to save a 20% deposit. Low Deposit: The home buyer secures a loan with a minimum deposit of 5% (for First Home Buyers) or 2% (for single parents/legal guardians). Government Guarantee: Instead of the buyer paying LMI (which protects the lender), the Australian Government provides a guarantee to a Participating Lender. This guarantee allows the lender to provide a home loan covering up to 95% or 98% of the home's value without the usual LMI fee. No LMI: The buyer avoids paying Lenders Mortgage Insurance, significantly reducing upfront costs.  Key features of the expanded program include no income caps, as well as unlimited spots and no waiting list. The Scheme also makes a wider choice of home types available (houses, apartments, house/land packages, vacant land with a building contract, new or existing homes). It’s not just for first home buyers!
December 15, 2025
Christmas can be the most wonderful time of the year—it can also be one of the most expensive. The key to enjoying the festive season and reducing the risk of financial stress is careful planning. As your financial partners at Ascent Accountants, we want you to focus on what truly matters—time with friends, family, and peace of mind. Six essential budgeting tips to help you take control of your Christmas spending. 1. Make a detailed budget list. The sooner you start, the more control you have. Begin by listing every expense you anticipate, including gifts, food, clothes, travel, and entertainment. Once you have your total, check it against your available funds. If the total feels too high, look at where you can cut back or spread the cost. Being realistic from the beginning prevents surprises later. 2. Prioritise what truly matters (and pay your priority debts!). When money is tight, focus your funds on the essentials and the things that genuinely bring the most joy. Order your list by priority (e.g., gifts for children first, then shared family meals, then travel). It’s okay—and essential—to say 'no' to extras that don’t fit your budget. Always consider your priority payments and debts before any other Christmas spending. Priority debts, like rent, electricity, or car insurance, must always come first as they significantly impact your day-to-day life if left unpaid. 3. Be cautious with credit and 'Buy Now, Pay Later' arrangements. It's tempting to use a credit card or a Buy Now, Pay Later option, especially when promotions promise delayed payments. However, small instalments add up quickly, and missing a payment can result in fees and/or negatively impact your credit record. If you do use credit, only borrow what you can comfortably afford to repay, and make a solid plan to pay it off as soon as possible in the new year. 4. Compare prices & shop smart. Always take time to research before you buy. Comparing online and in-store prices can result in significant savings. Be wary of high-pressure sales events like Black Friday, which often encourage impulse spending. Before purchasing, ask yourself three questions: Do I really need this? Is this on my original budget list, or is it extra? Is this truly a bargain if I don't actually need it? 5. Suggest a 'Secret Santa'. If your family or friend group has traditionally bought gifts for everyone, suggest switching to a Secret Santa arrangement. Setting a sensible spending limit or pooling funds for one thoughtful gift makes things easier and less expensive for everyone. Often, homemade gifts or vouchers for experiences are more meaningful and last longer in the memory than expensive presents. 6. Plan ahead for next year. The best way to guarantee a calm, affordable Christmas next year is to start preparing now. After this year's holidays, take note of exactly what you spent and where the money went. Set a goal for next year and start a small savings fund. Even setting aside $5 or $10 a week can make a monumental difference in managing next Christmas without stress. Need to tidy up your finances after the holidays? If the Christmas period leaves you needing advice on debt consolidation, setting up a savings plan, or just better budgeting habits for the new year, contact the team at Ascent Accountants. We can help you build the confidence to hit your financial goals!
December 15, 2025
As the end of the year approaches, businesses are gearing up for the festive season, which means planning the annual Christmas party and showing appreciation with gifts. While the cheer is high, so too are the complexities of Fringe Benefits Tax (FBT). Getting the FBT treatment wrong can turn a simple celebration into an unexpected tax bill. As your trusted advisors at Ascent Accountants, here is a breakdown of the key tax rules, with a focus on the crucial $300 per person limit, to ensure your end-of-year generosity is tax-effective. The critical $300 minor benefit threshold. The Minor Benefits Exemption is your best friend for managing FBT. A benefit is generally exempt from FBT if its total notional taxable value is less than $300 (GST inclusive) per person, and it is provided infrequently and irregularly. Christmas parties (entertainment) The location and cost of your party are the key factors for FBT.
November 12, 2025
Workplace stress affects mental health. Learn how employees and employers can prevent burnout and boost wellbeing and productivity.
More Posts