Want to grow your business? Here’s how to plan it

Your financial records are capable of far more than checking compliance boxes.


They can offer valuable insights into your business’ performance and help with future planning and strategies.


After all, numbers don’t lie.


Use them to guide structured and purposeful reviews of your business. Conducting these reviews regularly will give you the chance to reflect on your business wins, losses and challenges, as well as highlight your opportunities for growth.


In this article, we’ll share what financial metrics you can use to effectively review your business to drive growth.


Measure your KPIs


Key performance indicators (KPIs) are quantifiable metrics which help businesses track their progress towards specific goals. They provide an objective measurement for evaluating your business’ performance over time.


Some examples include:

  • Financial: revenue growth, profit margin, cash flow, sales target.
  • Customer: number of leads, customer acquisition cost, complaints.
  • Operational: inventory turnover, operating margins, delivery on time rate.
  • Employee: employee turnover rate, satisfaction rating, absenteeism.


Choose KPIs which are relevant to your business as they’ll provide the most helpful, actionable insights.


The most important thing is to keep your record keeping up-to-date and review the KPIs regularly. This will give you an overarching view of the business’ performance to date.


Well-executed, KPIs can serve as a compass, providing invaluable data for improvement and guiding the business towards your goals.


Income vs. expenses


An excellent guide to your business’ financial health is the difference between your income and expenses. It’s a basic way of understanding how much it costs the business to generate revenue.


This will determine whether you’re operating a profitable venture or in need of some strategic readjustments. It can help identify risks, income volatility and potential financial instability.


Your income and expenses can inform your decisions about budgeting, cash flow management and investments.


Budgeting


A necessary evil, budgeting allows you to set financial targets for your business.


To get the most out of the budgeting process, set realistic targets and review the figures month to month.


Budgeting figures can highlight revenue opportunities, allowing you to direct future resources to areas with maximum profitability. Meanwhile, it can also uncover potential overspending, so you can free up cash flow for alternative investment options.


By reviewing your budgeting figures, you’ll gain insight into your business’ financial health and operational (in)efficiencies, as well as guidance for future investments and growth.


Segment your customers


Applying the 80/20 rule (or ‘Pareto principle’), 80% of your revenue often comes from 20% of your customers.


By identifying this valuable segment, you can direct marketing initiatives, product development and other business decisions to cater to their specific needs and purchasing behaviours. By allocating resources to the most profitable customer segment you can maximise returns.


While it can be beneficial to focus on your most valuable customers, it’s still important to maintain a diverse customer base for risk management, so you’re not over-reliant on a single customer group.


Customer segmentation allows your business to take a more personalised and targeted approach, to ensure your operation is sustainable and capitalising on opportunities for growth.


Opportunities


Great opportunities are hidden gems. Most don’t present themselves loud and clear. If they did, everyone would pounce on them.


Being able to recognise opportunities when they come your way can offer avenues for expansion, diversification and increased profitability. They give your business a competitive edge.


Create opportunities by knowing your competitors and their strategies; this can help you to distinguish your business or fill market gaps. Also, review your business’ unique strengths and consider how these can provide new opportunities.


Comprehensive business guidance


Your financials are an excellent resource for planning the growth of your business. Understanding and monitoring your financial records can help you keep tabs on your business’ performance and highlight areas for growth. The path to business


growth isn’t a sprint, but a marathon, requiring consistent effort, strategic foresight and continuous adaption to changing market conditions.


If you’re looking to grow your business and wanting to take the next step, talk to one of our trusted business consultants. At Ascent Accountant, we offer personalised knowledge and mentorship across all facets of business. Speak to us today and let’s reach your business’ potential together.

Need help with your accounting?

Find Out What We Do

The 5% homebuyer deposit for first home buyers.

December 15, 2025
The Australian Government’s expanded 5% Deposit Scheme, which commenced on October 1, offers a fast-tracked path to home ownership for many aspiring buyers. By drastically reducing the deposit required and eliminating Lenders Mortgage Insurance (LMI), this program aims to unlock the door to your very own home sooner than ever thought possible. However, like any major economic policy, it has significant implications that buyers and taxpayers must consider. Here is a breakdown of how the scheme works, who qualifies, and what the potential impact could be on the property market. What is the 5% Deposit Scheme and how does it work? The scheme is designed to make home ownership more achievable, particularly for those struggling to save a 20% deposit. Low Deposit: The home buyer secures a loan with a minimum deposit of 5% (for First Home Buyers) or 2% (for single parents/legal guardians). Government Guarantee: Instead of the buyer paying LMI (which protects the lender), the Australian Government provides a guarantee to a Participating Lender. This guarantee allows the lender to provide a home loan covering up to 95% or 98% of the home's value without the usual LMI fee. No LMI: The buyer avoids paying Lenders Mortgage Insurance, significantly reducing upfront costs.  Key features of the expanded program include no income caps, as well as unlimited spots and no waiting list. The Scheme also makes a wider choice of home types available (houses, apartments, house/land packages, vacant land with a building contract, new or existing homes). It’s not just for first home buyers!

6 personal budgeting tips for Christmas.

December 15, 2025
Christmas can be the most wonderful time of the year—it can also be one of the most expensive. The key to enjoying the festive season and reducing the risk of financial stress is careful planning. As your financial partners at Ascent Accountants, we want you to focus on what truly matters—time with friends, family, and peace of mind. Six essential budgeting tips to help you take control of your Christmas spending. 1. Make a detailed budget list. The sooner you start, the more control you have. Begin by listing every expense you anticipate, including gifts, food, clothes, travel, and entertainment. Once you have your total, check it against your available funds. If the total feels too high, look at where you can cut back or spread the cost. Being realistic from the beginning prevents surprises later. 2. Prioritise what truly matters (and pay your priority debts!). When money is tight, focus your funds on the essentials and the things that genuinely bring the most joy. Order your list by priority (e.g., gifts for children first, then shared family meals, then travel). It’s okay—and essential—to say 'no' to extras that don’t fit your budget. Always consider your priority payments and debts before any other Christmas spending. Priority debts, like rent, electricity, or car insurance, must always come first as they significantly impact your day-to-day life if left unpaid. 3. Be cautious with credit and 'Buy Now, Pay Later' arrangements. It's tempting to use a credit card or a Buy Now, Pay Later option, especially when promotions promise delayed payments. However, small instalments add up quickly, and missing a payment can result in fees and/or negatively impact your credit record. If you do use credit, only borrow what you can comfortably afford to repay, and make a solid plan to pay it off as soon as possible in the new year. 4. Compare prices & shop smart. Always take time to research before you buy. Comparing online and in-store prices can result in significant savings. Be wary of high-pressure sales events like Black Friday, which often encourage impulse spending. Before purchasing, ask yourself three questions: Do I really need this? Is this on my original budget list, or is it extra? Is this truly a bargain if I don't actually need it? 5. Suggest a 'Secret Santa'. If your family or friend group has traditionally bought gifts for everyone, suggest switching to a Secret Santa arrangement. Setting a sensible spending limit or pooling funds for one thoughtful gift makes things easier and less expensive for everyone. Often, homemade gifts or vouchers for experiences are more meaningful and last longer in the memory than expensive presents. 6. Plan ahead for next year. The best way to guarantee a calm, affordable Christmas next year is to start preparing now. After this year's holidays, take note of exactly what you spent and where the money went. Set a goal for next year and start a small savings fund. Even setting aside $5 or $10 a week can make a monumental difference in managing next Christmas without stress. Need to tidy up your finances after the holidays? If the Christmas period leaves you needing advice on debt consolidation, setting up a savings plan, or just better budgeting habits for the new year, contact the team at Ascent Accountants. We can help you build the confidence to hit your financial goals!

FBT on Work Christmas Parties & Gifts

December 15, 2025
As the end of the year approaches, businesses are gearing up for the festive season, which means planning the annual Christmas party and showing appreciation with gifts. While the cheer is high, so too are the complexities of Fringe Benefits Tax (FBT). Getting the FBT treatment wrong can turn a simple celebration into an unexpected tax bill. As your trusted advisors at Ascent Accountants, here is a breakdown of the key tax rules, with a focus on the crucial $300 per person limit, to ensure your end-of-year generosity is tax-effective. The critical $300 minor benefit threshold. The Minor Benefits Exemption is your best friend for managing FBT. A benefit is generally exempt from FBT if its total notional taxable value is less than $300 (GST inclusive) per person, and it is provided infrequently and irregularly. Christmas parties (entertainment) The location and cost of your party are the key factors for FBT.

Burnout & mental health in a post-pandemic workplace.

November 12, 2025
Workplace stress affects mental health. Learn how employees and employers can prevent burnout and boost wellbeing and productivity.

Dealing with divorce; your property guide.

November 12, 2025
Divorce or separation is complex. Learn how to handle shared property, including the family home, investments, and SMSF assets.

Does your business need public liability insurance?

November 12, 2025
If your business interacts with the public in any way (from welcoming customers into your shop to visiting client sites) then public liability insurance isn’t just “nice to have.” It’s essential protection. Whether you’re a sole trader, a café owner, or running a construction company, public liability insurance helps safeguard your business against unexpected (and often costly) accidents. What Is public liability insurance? Public liability insurance covers your business if a member of the public suffers injury, death, or property damage as a result of your business activities. In simple terms, it’s there to protect you financially if something goes wrong—such as a customer slipping in your store, a tradie damaging a client’s property, or a product you sell causing harm. Without it, you could be personally liable for significant compensation and legal costs. What does it cover? A typical policy covers: Injury or death to a third party caused by your business operations. Damage to property belonging to someone else. Compensation and legal costs you’re ordered to pay following a covered claim. For example, if a customer trips over a cable in your office or a carpenter cracks a client’s TV while working onsite, public liability insurance steps in to cover the costs. What isn’t covered?  While every policy is different, public liability insurance usually won’t cover: Damage involving vehicles. Defective work. Breach of professional duty or negligence in advice (that’s covered by professional indemnity insurance). Defamation or advertising liability. Understanding these exclusions helps you choose the right combination of cover for your business. Who needs public liability insurance? If your business has any level of public interaction, you likely need it. Common examples include: Customer or supplier visits: If anyone comes to your premises or you work on theirs. Public events: Markets, expos, and pop-ups. Retail, trade, and construction: High public contact increases your risk. Leased premises: Many shopping centres and landlords require proof of cover. Contractor or license requirements: Many trade licenses (like electricians and plumbers) require it to operate. Even if it’s not legally required, most Australian businesses choose to have public liability insurance for peace of mind. How much cover do you need? The level of cover depends on your industry, business size, and risk exposure. Most businesses opt for between $5 million and $20 million. It’s worth reviewing your policy regularly, especially if your operations expand or you start working in new environments. Is it compulsory in Australia? Public liability insurance isn’t legally mandatory for all businesses, but some industries and licences make it a condition of operation. For example, in Queensland, electrical contractors must hold a minimum of $5 million in public and product liability cover. Similarly, councils or venue owners may require proof of insurance before approving an event or leasing a space. Don’t risk a law suit. Being sued for negligence can be financially devastating. Even a minor incident can mean you lose hundreds of thousands—not to mention the impact on your brand and business reputation. Public liability insurance ensures your business can keep operating, even when the unexpected happens. If you’re unsure whether your current cover is adequate, our team at Ascent Accountants can help you review your business risks and recommend the right level of protection for your situation. Contact us today to learn more.
More Posts