Slow Season vs Small Business

As Christmas and New Year’s rapidly approach, many small business owners are faced with a quiet few months. As many people take much needed time off for a break, to explore our gorgeous state or to simply enjoy time with family and friends, it can leave many small businesses in a quiet slump.

Whether it be because clients slow down, payments are delayed, or less office hours, not all businesses are lucky enough to thrive all year round. On top of this, slowing cashflow isn’t always the only issue. It’s not unusual for businesses to do some budget reviewing and cost cutting, which could lead to another hit for your small business.

The slow season can be a stressful time for a small business. But with some planning and imagination, plenty of positives can be created.

Adapt and expand (as much as you can)

One of the many reasons small businesses tend to struggle at this time of the year is because they don’t adapt their product or service to their clients needs for the specific time of year. Not all small businesses have the ability to do so, but it can pay to sit down and see how your business can make changes to allow your product or service to seem more appealing to your customers, even over the quieter months. You can expand your range or adapt it to be more festive friendly. Either way, failing to plan is planning to fail, and there could potentially be plenty of options that cold help your small business still generate revenue even throughout the quieter period if you put your mind to it.

Be ahead of the curve (first in, best dressed)

Odds are, you’re not the only business that offers the product or service that you have in your area. So it can pay to be as proactive as possible. In preparation for the slower season, start promoting as soon as possible. Get yourself out there before your competitors do. If you put your business out there as soon as you can, offering your product or service before everyone else has the chance to also adapt and promote, it can really help give you a much needed boost.

Stay on top of your finances (but this doesn’t have to mean cutting expenses)

It’s the obvious issue: slow season means a lack of money coming into your business. As everyone spends more time with friends and family, and less money on their business or themselves, it can be a hard hit. While this is temporary, you need to do all that you can internally to prepare your business.

When it comes to finances, the easiest solution to jump to is usually cost cutting. While this can be effective, smarter spending can also be an effective alternative for your small business. Something like marketing can be expensive but cutting that expense could mean you are shooting yourself in the foot. Something like marketing is even more important than ever for your business in slower periods. Instead, look over your books and find small changes and cuts that you can alter. Rather than going in for the biggest expense in the business, take the time to look over everything critically and logically and make small alterations which can collectively make a massive difference.

Above all, keep calm (and carry on)

While it’s easier said than done, the most important thing to remember is to keep calm and carry on. Keep focused on your working towards your business goals and being proactive. Try to not get overwhelmed by the idea that business will slow down. Instead, use the time wisely. Whether that be to adapt or simply to use the quiet time to look over finances, plan for the new year, review your business processes and get ahead of admin work.

The slow season can be a great opportunity to stop, slow down and really review your business. Make the most of the quiet while it lasts! For most of us, we will be back and busier than ever before you know it!

Need help with your accounting?

Find Out What We Do
August 13, 2025
If your business provides a car to an employee (or you’re the business owner/employee using it), there’s a good chance the Fringe Benefits Tax (FBT) rules apply. A car fringe benefit arises when a car owned or leased by an employer is made available for the private use of the business owner, an employee or their associate (such as a family member). “Private use” doesn’t just mean weekend road trips — it can include everyday commuting and even cases where the car is parked at an employee’s home, making it available for personal trips. Understanding how FBT is calculated and what records to keep is essential for compliance — and for avoiding paying more tax than necessary. What counts as a “car” for FBT purposes? The FBT law defines a car as a motor vehicle (except a motorcycle or similar) designed to carry less than one tonne and fewer than nine passengers. From 1 July 2022, some zero or low-emission vehicles are exempt from FBT, provided they meet certain criteria — for example, they must be first held and used after 1 July 2022 and must not have attracted Luxury Car Tax. Electric vehicle running costs, such as charging, are also exempt when the vehicle itself qualifies. Two main methods for calculating FBT on cars There are two ways to calculate the taxable value of a car fringe benefit. 1. Statutory formula method This method applies a flat 20% statutory rate to the base value of the car, adjusted for the number of days in the FBT year the car was available for private use. The formula is: (A × B × C ÷ D) − E A = Base value of the car (cost price plus GST and certain accessories, less registration, stamp duty and eligible reductions) B = Statutory fraction (generally 20%) C = Days available for private use D = Total days in FBT year (365) E = Employee contributions If the car has been owned for at least four full FBT years, the base value can be reduced by one-third. 2. Operating cost method This method calculates the taxable value by applying the private use percentage to the total operating costs of the car (actual and deemed costs). The formula is: Taxable value = [Operating costs × (100% − Business use %)] − Employee contributions Operating costs include: Fuel, oil, repairs, maintenance, registration and insurance Lease costs (for leased cars) Deemed depreciation (25% diminishing value) and deemed interest for owned cars Certain costs, such as tolls, car parking and insurance-funded repairs, are excluded. The business use percentage is determined by odometer readings, logbook records, and a reasonable estimate based on usage patterns. The three-month logbook requirement (operating cost method only). If you use the operating cost method, you must keep a logbook for at least 12 continuous weeks (roughly three months) to record: The date of each trip Odometer readings at the start and end Total kilometres travelled Whether the trip was for business or private purposes The purpose of each business trip This logbook is generally valid for five years, but you must start a new one if usage patterns change significantly (e.g., a role change, relocation or different duties). You also need to record odometer readings at the start and end of each FBT year. Why record-keeping matters. Keeping accurate records can support a higher business use percentage (and therefore a lower FBT bill). They also ensure you claim only legitimate business kilometres and help you provide evidence if the ATO reviews your FBT calculation. Finally, your records help you decide which calculation method (statutory or operating cost) is more tax-effective. Key takeaways for businesses and employees. If a car is available for private use, FBT may apply — even if the car isn’t driven often for personal trips. Electric cars may be FBT-exempt if they meet eligibility criteria, but you may still need to calculate their taxable value for reporting purposes. The operating cost method often works better if business use is high — but only if you have a compliant logbook. Keep odometer readings, expense records and a valid logbook to support your claims. Need help with your FBT obligations? Get it at Ascent Accountants. We guide business owners through every step of FBT compliance — from choosing the right valuation method to maintaining the right records for ATO peace of mind. If you provide cars to employees or use a company vehicle yourself, now is the time to review your FBT position before the next FBT year rolls over. Let’s talk .
August 13, 2025
Hey FIFO workers. You work hard for your money. Let’s make it work hard for you this EOFY. Tax time it’s your chance to set yourself up for long-term financial security. From deductions and super to loan reviews and goal setting, our FIFO EOFY checklist can help you turn your hard-earned income into lasting wealth.
August 13, 2025
Zoning can shape your property’s value, development potential and future income. Whether you’re buying, selling or investing in WA, understanding R-Codes is a must. Read the full blog to get the facts.
July 14, 2025
What does a “comfortable” retirement mean to you? For some, it’s travel and lifestyle. For others, it’s simply having the bills paid on time without stress. Whatever your version of comfortable looks like — the key is planning. We’re here to help!
July 14, 2025
Selling property in Australia? Don’t forget your Clearance Certificate — it could SAVE you THOUSANDS at settlement. If you don’t have one, the buyer is legally required to withhold part of your payment — delaying and reducing what you receive. Applying is free and easy — and Ascent Accountants can help you get it sorte
July 14, 2025
If your business paid contractors during the last financial year — think tradies, cleaners, and more — you may need to lodge a Taxable Payments Annual Report (TPAR). Missing it (deadline: 18 August!) can lead to late penalties. Not sure if you need to lodge or what to incl
More Posts